You may be wondering why I’d post 3 photos of the same brochure. I’m really just that proud to be a part of it, and honestly…I’m that impressed with the designer’s work on the piece. Really, I wish you could feel the stock this thing is printed on.
The brochure is thick despite being a “double gate” folded single sheet, and textured in a way that reminds me of running my hands over the very tables it showcases. I know it’s just the advertising/marketing side of me geeking out a bit but, when you think about creating an experience with your media…that kind of consideration is often overlooked despite it’s value. It’s one thing to elicit a feeling with a photograph. In fact, it’s not even all that difficult. Taking that feeling, and amplifying it once they pick up whatever collateral material it is…well, that’s something else entirely. Sadly I feel a bit like that scene in “American Psycho” where he freaks out about some other guy’s business card stock.
Actually, I can use that to better illustrate why something as simple as the paper stock can have a major impact.
Say you’ve just asked for someone’s business card. You’re interested in working with them and are planning on getting in touch pretty soon. What they hand you is a card printed on 40grit sandpaper. Where do you even put it? You’ll probably avoid whichever pocket you choose, and it will no doubt destroy any wallet in a hurry. Would you honestly even want to keep it?
What if it was on tissue paper? How does that change things?
I’m almost done with my soapbox here. I guess what it boils down to is that I love when a brand cares so much about how the customers experiences it. I love it even more when the little details aren’t forgotten.
See you tomorrow,
I don’t care how many years pass, seeing my work in print will never lose it’s sense of surprise…and well, fun. No matter how good a shot may be, in the hands of a great designer it can become so much more.
I am beyond proud of my client Caleb, owner of Bespoke Woodworks. Seeing where he started, and being able to watch where he is going is, at the very least, an honor. Sometimes the sidelines are the best seats.
See you tomorrow,