A few beers and a compelling bet later, and I find myself tasked with answering the question: How far can one widely-skilled entrepreneur (me, obviously) take a humble $200, without asking for additional investments?

After 5 years — and counting — I can say… pretty damn far.

(Right now, the button below links to Wabbit. Later, once this site is done, I’ll publish a living case study here.)

In late 2022 I decided to take my lifelong love of games to its logical conclusion, by learning how to design and program them from the ground up.

What I’ve learned might surprise you.

Is it possible provide an end-to-end solution for real-time product customization on and off the showroom floor?

What if we could take these customizations, whether completed or abandoned, and attach them to a customer’s CRM profile in any modern marketing system?

I think it sounds compelling too.

Completely unrelated to my career, this ongoing project explores my paradoxical relationship with the modern zoo.