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I can’t be the only person that does this, but I found a gift card today from something like 2 years ago…maybe more. Never used it. The funny thing is that although it’s sitting right next to me as I type this, I still may not.

Garrett Wagner for David Bickley Photography

I think that may be the point of the gift card. It’s brilliant…people buy this plastic thing with a pretty decent chance that it won’t ever get used. So when you inevitably don’t use the little card, it’s nothing but pure profit for the business that sold it. Wouldn’t it be better to hand the recipient cash? Don’t get me wrong, I don’t mean to sound ungrateful. All I’m saying is if you’re going to give someone something like cash…why not just make it cash and let them choose where to use it?

Especially when you consider that many gift cards actually have an expiration date and lose their value over time.

Or maybe I should just stick to taking photos.

See you tomorrow,